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Vodafone announces UK 4G launch


Thursday August 8th 2013

Vodafone is set to launch its high-speed broadband on the same day as rival O2, going head to head in a battle to attract customers.

The mobile giant will offer 4G to its customers in London on August 29, equipping users with broadband that is around six times faster than standard 3G.

It also plans to extend the service to another 12 cities by the end of the year, promising unlimited UK data for the first three months when someone signs up.

As part of the Vodafone "Red 4G-ready" package, customers will be offered access to either the music streaming service Spotify or Sky Sports.

"With 4G, speed is just the start: it's what you do with it that really matters," commented Guy Laurence, chief executive of Vodafone UK. "We are taking 4G into a new league by offering sport and changing the tune with all the music you could want. 4G is finally worth getting and there's plenty to look forward to."

O2 confirmed its own roll-out last week and revealed plans to allow users super-fast music and film downloads, switching on its fourth-generation mobile internet in London, Leeds and Bradford.

Copyright Press Association 2013