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Pudsey the dog lands toy deal

Wednesday July 23rd 2014

Britain's Got Talent's most famous four-legged star has secured a deal to be turned into a cuddly toy for children.

Pudsey the dog, who was crowned as the winner of the TV talent competition with owner Ashleigh Butler in 2012, will also feature on a range of greetings cards and other gifts under the agreement with Carte Blanche.

The canine - a border collie, bichon frise and Chinese crested cross - is currently starring on the big screen in his film debut, Pudsey The Dog: The Movie, in which he is voiced by comedian David Walliams.

The heart-warming tale, which hit cinemas last week, follows Pudsey on an adventure of epic proportions.

Ms Butler is thrilled at the prospect of her dog coming to life in a range of consumer products. She hopes other people will get to know the lovable, cheeky character of Pudsey through the toys and cards.

Pet Insurance is one of the best ways to look after your pooch, whether it's a star of the red carpet, like Pudsey, or simply just enjoys lounging around the garden all day.

Copyright Press Association 2014