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British pet owners splash out over 1,200 on their dog annually

Friday November 18th 2016

British pet owners are spending £10.64 billion on their dogs every year, according to a new study.

The average pooch has £1,252 spent on them annually according to research from American Express.

The largest cost is shown to be dog food, that owners spend £393.48 each year on.

Other necessary expenditure includes insurance at £243.24 every year and vet bills and medicines at £73.33 annually.

The remaining £541.46 that is spent on average per pampered pup goes on toys, professional grooming, kennels, clothing and accessories.

And its not just pet food owners are splashing out on - some are even organising dog birthday parties, holding puppy training classes and "pawlates", so called Pilates for dogs.

Dogs are also the most likely to be treated by their owners, with 45% regularly buying gifts for their furry friends.

More than half 62% of the nation's dog owners interviewed say they use small independent businesses when shopping for their pets. The most popular reasons include quality of service (46%) and the fact that the shop keeper knows their pet and can find the best product for them (25%).

Alice Noone, vice president marketing at American Express, said: "As a champion of small businesses we recognise their importance to the health of the local economy. However, this research also highlights the role these small, independent shops play in maintaining the health and happiness of our family pets. We hope to encourage dog lovers to lend their support and shop small on 3rd December and beyond."

This article was written on behalf of helpucover. helpucover is a trading style of Pinnacle Insurance plc, an insurance company who offers Pet Insurance.

Copyright Press Association 2016