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Ben Fogle launches deaf pup scheme

Monday March 14th 2011

Adventurer and TV personality Ben Fogle has helped to launch Hearing Dogs for Deaf People's new Puppy Sponsorship scheme.

The charity will unveil the initiative at Crufts 2011, which takes place from March 10-13 at the Birmingham NEC, to help fund the hearing dog puppies of the future.

It is hoped that the programme will help the charity increase the number of dogs it can train each year to cope with the growing demand for for its life-changing service.

Many dog owners love their favourite canine more than anything, with many thinking nothing of shelling out for Pet Insurance, but for deaf people they can be even more important.

Fogle became particularly enamoured with Sunny, a 16-week-old Labrador, who is the first puppy to be offered sponsors through the new scheme.

Sponsors will be able to follow puppies like Sunny as they embark on their journey to becoming hearing dogs, from initial puppy socialisation training all the way to their final placement with a deaf recipient.

Fogle said: "The breeding, training, placement and life-long care of each hearing dog costs around £45,000. That's why it's so important to support the Charity's new Puppy Sponsorship scheme. From as little as £3 a month you can help train more hearing dog puppies and enable the Charity to meet increasing demand for life-changing hearing dogs for many years to come."

Copyright © Press Association 2011

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