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Ad star Jacob is a cracker of a dog

Wednesday May 21st 2014

A beloved family dog who loves to sledge in the snow has been picked ahead of 13,000 pets to star in a new national ad campaign.

The Pets at Home chain recently held a crowdsourcing appeal for films and photos of people's animals for its My Pets Moments advertising effort and Sofia Stepanek, of Twerton near Bath put forward her eight-year-old dog Jacob.

She entered footage of Jacob sledging, which can be seen on social media and online.

Sofia said Jacob, who she has had since he was a puppy, learned to sledge by himself and she is happy that others can see his antics in the snow.

The idea behind My Pet Moments is to celebrate the special relationships people have with their pets such as when they are playing or more mundane activities like going to see the vet. It is a good idea to have Pet Insurance to cover unexpected vets bills.

According to marketing director Scott Jefferson, Pets at Home staff were overwhelmed by the number of pet owners who sent films and photos of their animals. He said people who see the film on TV or online will find it emotional, funny and honest and be reminded how wonderful it is to have a pet.

Copyright Press Association 2014